Nearly a dozen different callers inquire about an apartment for rent. Each caller speaks with a very apparent foreign accent. Each caller is told the apartment is no longer available.
When a caller speaking with a very American, very sophisticated and metropolitan-sounding accent calls, the apartment becomes available.
This is the scene presented in a very straightforward manner in a video jointly produced by the Ad Council, HUD, and the Leadership Conference on Civil Rights Education Fund. It’s a powerful and honest observation. Watch the “Accents” Fair Housing PSA at YouTube and think about how to use this information to increase the value and relevancy associated with your skills and services.